ABSA - AIRPORT SCREENS

A series of shorts, that were meant to flight on the OR Thambo Airport screens shortly after the re-branding of Absa bank. With the goal of highlighting various tourist destinations around the city of Johannesburg.

The brief wanted the animation to be fast paced and 'fresh', to adhere to the sleek aesthetic of the brands new identity.
One aspect of the project focused on showcasing the brands new look and feel, all the while exploring a 'new' style of animation identity for the brand. All the while we needed to highlight the tourist destinations in the city of Johannesburg.

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