This ABSA project was a second component of the ABSA rewards advertisement campaign. It was really fun to watch as it used practical effects and really slick set design to entertain and inform those who had an ABSA account, on how to get the most "bang out of their buck".
The structure of the campaign was set up to be fast paced, with the filming happening simultaneously with the editing of offline footage, with the goal of having most of the individual adverts ready to be reviewed by the start of the next day. By adding SFX, slight audio mixing, grading as well as animations we felt we could convey the light hearted and fun feel of being 'rewarded' for doing what amount to be, the bare minimum of being a ABSA account member.
The structure of the campaign was set up to be fast paced, with the filming happening simultaneously with the editing of offline footage, with the goal of having most of the individual adverts ready to be reviewed by the start of the next day. By adding SFX, slight audio mixing, grading as well as animations we felt we could convey the light hearted and fun feel of being 'rewarded' for doing what amount to be, the bare minimum of being a ABSA account member.
We had a fantastic team working on it from the photographers to the Creative leads a really fun and dynamic group that pulled out all the stops to make it look as gorgeous as it is. The reason it is defined it as offline is because we didn't get to fully grade the footage before the campaign was canned. It was only a month or two after this project that ABSA went through a full rebrand. This project unfortunately was a casualty of said rebrand.
I edited it in Premere Pro and comped and did the motion graphics in After Effects.
I edited it in Premere Pro and comped and did the motion graphics in After Effects.