Coca Cola: No Sugar No Caffeine, was a fun project that had a really fast turn around. I technically had a week to convert the story beats briefed in from MacCann1886 into a exciting and fast paced Animation. These animations varied between six seconds to fifteen second adverts.
Coca Cola no sugar and no caffene needed to generate awareness and excitement with their pre-existing core demographic group. They planned to change their label from Coca Cola Zero to Coca Cola, no sugar no caffeine within South Africa.
As stated earlier it was fun project, mainly due to it being a culmination of my time experimenting with action script and other tools within After Effects. It is rare to have a project align with a concept that as a creative I have been thinking about.
Coca Cola no sugar and no caffene needed to generate awareness and excitement with their pre-existing core demographic group. They planned to change their label from Coca Cola Zero to Coca Cola, no sugar no caffeine within South Africa.
As stated earlier it was fun project, mainly due to it being a culmination of my time experimenting with action script and other tools within After Effects. It is rare to have a project align with a concept that as a creative I have been thinking about.
Coca Cola: No Sugar No Caffeine - six second adverts
Coca Cola: No Sugar No Caffeine - fifteen second adverts
Title tratments
I had seen two templates on Video Blocks that had a unique style of title animation. Personally I had always wondered how to pull of title animations in a similar way. When this project came across my table, under my own initiative, I figured that I could use this occasion to uncover how this works. Lots of head scratching and leaps of logic later and I was able to make action script animate, in the way I had envisioned.