happy media was briefed by the JSE (Johannesburg Securities Exchange),on order to create a short animation that could explain what the institution does in a easy to understand animation. We had to script and design the animation in a way that adhered to the JSE brand, while keeping the viewer engaged with the various topics we'd be covering while debunking viewers preconceived illusions about the institution. In an effort to get a younger generation of would be clients interested in investing in their own retirement.
This was a month long project that I storyboarded, animated as well as directed the project. The various assets were downloaded from Shutter Stock and I rigged and animated them through using of Duik and Action Script.