Creamora wanted to create uniquely South African emojis that could convey a message of "Stay calm and enjoy a cuppa" during the heights of the pandemic. The overarching goal of adding new expressions to the lexicon of emojis that already exist. McCann1886 approached Fuelcontent and requested if we could animate the various emojis that they had conceptualized.
After brainstorming amongst each other we had come to the conclusion that the characters had to be exaggerations of positive human emotions and in such a way that made these characters unique.
After brainstorming amongst each other we had come to the conclusion that the characters had to be exaggerations of positive human emotions and in such a way that made these characters unique.
The aim was to create a socially distanced ad campaign that used a series of animated emojis, by making them more expressive and visually unique and South African. The emojis found use in a series if individual social media Creamora adverts during a time when live action was not an available option for advertisements. These series of adverts were deployed on various social media sites such as Facebook, Instagram and Twitter.