Sprite requested a new advert to highlight their new soon to be iconic clear bottles, with their new tagline "Let's be clear". What they had asked form us, Fuelcontent was a series of quick motion graphics that reinforced the drinks fresh and energetic feel.
These could function as templates in over seven different countries. The idea being that some of the titles, as well as the bottles would be interchangeable according to which counties the adverts would be flighting.
Sprite - It's all clear
Sprite - Digital Out of home
Sprite - New look Better Taste campaign