Zee World approached happymedia with a request, they wanted to air a trailer for a Indian film that had been produced
by Disney. Their intent for this trailer was to avoid any inadvertent copywrite infringements while still sourcing the
footage to showcase the film. Their main goal with this trailer, was for this advertisement to highlight the links
the movie had to Disney.
by Disney. Their intent for this trailer was to avoid any inadvertent copywrite infringements while still sourcing the
footage to showcase the film. Their main goal with this trailer, was for this advertisement to highlight the links
the movie had to Disney.
For this project, I did some research into Disney movies and their trailers. Amidst the process I realized the overarching aesthetic shared by most Disney trailers is that they are neat and uncluttered, with 'bold' typography(if any) and a voice over that accompanies the overarching story being told. This spurred me into creating a simplistic but light hearted edit with little to no effects apart from titling, all the while using the background music to emphasize its links to Disney.
The text was created in After Effects and Edited in Premiere with a Final mix and voice over by Malcolm Blake, writing by Malcolm Blake and myself.